RESTOCKED!

IT'S COOL TO BE KIND TEE

our current favs

NEW HATS

KEEPSAKE SWEATERS

Create a one of a kind wearable piece with TATUM THE LABEL.

men wear ttl too

restocked

PINK IS THE NEW BLACK

THE PINK TEE IS HERE!

WISH YOU WERE HERE COLLECTION

For the love of Keith.

TATUM THE LABEL was created after the loss of Keith 💔 TATUM's mission is to help others through grief and loss. For the loved, the lost, the lonely, the misunderstood, the grieving and everyone in between.

450+ OPTIONS

Try our ALL NEW hat builder and create over 450 options. You can now create YOUR HAT, YOUR WAY.

START BUILDING

HAPPY CUSTOMERS 🥰

SHOP COLLECTIONS

LISTEN ALONG

OUR PODCAST

I’m here to have real and raw conversations about the challenges we face on this everlasting journey, share my experiences and bring education & awareness to the world of grief.

Let’s learn how to intertwine grief and life… together. Let’s talk griefy.

TALK GRIEFY TO ME PODCAST

WISH YOU WERE HERE

After suddenly losing my person, I found peace in creating, sitting in my grief with loved ones and helping other grievers along the way. Thank you all for showing me the light at the end of the tunnel.

#WishYouWereHere #TheHonest&Ugly #Fu*kDeath #MentalHealthMatters

about us

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